Open to work growth engineering, GTM engineering & customer acquisition roles

Pradhyum Arora

I help startups grow. Growth engineer: I write the code and run the channels that bring customers in, and keep them there.

01Why me

I've sat on the other side of the table.

I've been the one building the company, not just working at one. So I know how much a startup's culture and first hires decide what it becomes. The early team isn't just headcount; it sets the pace for everyone who comes after.

What I bring to that team:

  1. Enthusiasm
  2. An open mind
  3. Clarity

02Growth

Hands-on with the whole funnel, not just one channel. I care about the numbers after the click as much as the click itself.

  1. AcquisitionSEO · Paid ads · Landing pages · Content
  2. ActivationOnboarding · Aha-moment tracking · Experiments
  3. RetentionCohort analysis · Churn signals · Re-engagement

Measured with PostHog & Mixpanel.

03Engineering

Underneath the growth work, I'm a full stack software engineer. I can take an experiment from idea to production without waiting on anyone.

04Experience

  1. Founder

    Design Instantly

    Grew it to 1,000+ ecommerce sellers.

    • Paid ads
    • Shopify ads
    • Organic SEO
    • Email marketing
  2. Jan — Dec 2025

    Full Stack Developer·Speed

    Full-time, shipping product across the stack.

  3. Education

    Bachelor's degree

  4. 2020 — 2024

    Freelance Full Stack Developer·Fiverr & Upwork

    Dev projects for clients around the world, mostly full stack.

    25+ reviews, every one 5-star

05Off the clock

In my free time I read: articles and books, mostly from people who've built companies.

Rob WallingJason CohenPaul GrahamNathan BarryApril DunfordPeter ThielLenny RachitskyNaval Ravikant